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Matt intensity >
After the success enjoyed by the matt version of Ceramica, a recent innovation, Rado presented a Sintra Special Basel 2008, entirely in matt black, intensified by the details on the dial and highlighted by black Superluminova. Two other chronograph models for the lines True and Sintra also showed the capacity that this new surface treatment confers on the Replica Rolex Day-Date material to absorb the light only to restore it in a more intense and vibrant form.
Metallization for a new signature >
A distinctive Rado trait,cartier love bangle rose gold, the metallization of the sapphire crystal usually reinforces the monochrome aspect of the brand's models and underlines the integration of its elements. Using this technology, the Ceramica line has been graced for the first time with vibrant colors. The glass and dial, with its sapphire crystal treated in this way offers a new chromatic spectrum. The Replica Breitling Bentley colors and materials fuse to form one iridescent block, which highlights the black of the ceramic.
A laboratory made watch >
A watchmaking milestone for having reached the same level of hardness as a diamond, the V10K was the consequence of intense R&D. The resulting concept watch is a veritable concentrate of innovations, enabling the testing of new materials, constructions and processes: an entire high-tech diamond coating with a unique matt finish, a revolutionarily light ceramic resulting from a highly technical procedure transposed by Rado into the Replica Breitling Navitimer watchmaking world, and a bracelet construction with an articulation based on a highly elastic form-memorizing alloy core.
Presence Trilogy >
2008 was without doubt the year of the Ceramica Chrono- graph. Introduced worldwide, it became the new icon for Rado, due in particular to the last advertising campaign, showing the product as a triptych in a serene atmosphere of white-,cartier love bangle price, yellow- and rose-gold coloring. Editorial coverage of the brand also grew enormously both in terms of articles and product shots. Rado benefited from exceptional coverage in some of the most prestigious media.
Award-winning packaging >
Furthering its partnership with Jasper Morrison, the new Rado packaging received the 2008 prize in its category at the I.D. Design Review organized in New York in July. This Replica Hublot big bang distinction was awarded for the concepts of watch protection and revelation of the packaging when it is shut or open.
Design-focused events >
Present at the Design Miami and the Vienna Design Week with a creation by the Numen / For Use group, Rado was also present at the Salone del Mobile in Milan, during which its collection Ceramica XL Colors was presented to some 200 journalists and 1500 special guests. The Milan event was also marked by the preview of the exhibition sponsored by Rado, presenting the works of students from the famous Eindhoven Design Academy. It was also in this town that the brand presented its Young Designer Award as part of the Dutch Design Awards 2008, to a talented young female designer for her contribution to the design of tomorrow and extraordinary use of material.
The Rado store signature >
Among the different point of sale openings, those of Hong Kong, Dubai and Bahrain rolled-out the new concept inaugurated in Vienna and used for the "showroom", recently installed in the Rado head office. This concept enables the products to be presented in an environment in perfect keeping with the Replica Panerai Luminor brand's message, and the result of this greater clarity of communication has been reflected through an increase in sales.
Art and Serenity >
The 2008 press event took place in Naoshima (Japan) in exceptional surroundings, showcasing the world of art, design and architecture. In this atmosphere of Zen aestheticism, the brand presented itself with a personalized approach, encouraging its guests to rethink the fundamental elements of true comfort and quality of life. Taking them far away from the hectic everyday world enabled the brand to be transposed into a different, pure environment: the perfect metaphor to express the new Rado. The "Made in Germany" watch brand Trends Founded in 1893. Union Glashutte is considered one of the most traditional German watch brands. For many years nothing really changed for Union Glashutte and then, at the end of 2006, it was decided to reposition the brand and relaunch it in Germany and Austria, in line with the Replica Cartier Santos philosophy of its founder Johannes Durrstein: "watches which have everything to make them accurate and beautiful but nothing to make them inaccessible¼" Yesterday, as today, the brand's priority is to make the watchmaking art of Glashutte in Saxony accessible to a wide public. Distribution objectives were easily achieved thanks to a strong marketing strategy and a "new" product offering that was greatly appreciated by consumers.
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